Solutions
Holiday & Seasonal Campaigns for Dealerships
Celebrate the holidays with your customers with special savings, heartfelt greetings, and seasonal offers that keep your service drive busy.
Positioning
Seasonal Moments, Built on Clean Data
The holidays are a natural moment to thank customers and remind them why they chose your dealership. A personal greeting card strengthens the relationship, while festive, limited-time offers give customers a reason to book now.
Dealerwing's holiday and seasonal campaigns pair clean, validated data with festive creative across direct mail and email. Holiday promotions also help fill the drive during slower times of year, and every piece is tracked so you can see what it produced.
Build Loyalty
Say thank you with a personal message that keeps your dealership top of mind into the New Year.
Create Urgency
Festive visuals and limited-time offers grab attention and drive quick responses.
Fill Slow Periods
Holiday promotions bring customers into the service drive during otherwise slow times of year.
Measure Every Piece
Tracked numbers, landing pages and appointment attribution on every campaign.
How it works
A process built on validated data
Choose the Holiday
Pick the season, holiday and campaign goal.
Build the Audience
Select and validate the customers to reach.
Design the Creative
Festive, brand-compliant cards, mailers and emails.
Deploy
Send by mail, email, or both.
Measure Results
Track calls, visits and appointments back to the campaign.
Use cases
Holiday Campaigns We Run
Three ways to connect with customers through the holidays and seasons.
Holiday Greeting Cards
Express your dealership's gratitude.
A heartfelt, personal greeting card strengthens relationships with your customers and reinforces loyalty as you roll into the New Year.
Holiday Themed Campaigns
Grab attention and create urgency.
Festive visuals and limited-time offers drive engagement, increase foot traffic and boost sales during peak shopping seasons.
Holiday Email Campaigns
Drive quick responses.
Holiday specific email promotions are a great way to drive quick responses and fill your drive during otherwise slow times of the year.
Holiday Campaigns: One of the Sharpest Tools in Our Toolbox
Holiday and seasonal campaigns run on validated ownership records and vehicle data, so a greeting card or seasonal offer reaches the right customer with the correct name, address and vehicle.
Targeting, timing and measurement come with it, so a heartfelt thank-you or a limited-time holiday offer lands while the season is still in front of them.
FAQ
Common questions
What holiday campaigns does Dealerwing offer?
Holiday greeting cards, holiday themed direct mail with limited-time offers, and holiday email promotions.
Do greeting cards include an offer?
They can, but many dealers send a pure thank-you message to build loyalty. We can tailor it either way.
Can holiday campaigns help during slow months?
Yes. Holiday promotions are designed to drive quick responses and fill the service drive during slower times of the year.
How are results tracked?
Each piece carries tracked phone numbers and personalized landing pages, and appointments are attributed back to the campaign.