In today's competitive market, maintaining a stellar brand reputation is crucial for car dealerships. Using inaccurate Customer Relationship Management (CRM) data can significantly harm this reputation in several ways. Ineffective Communication Sending customers outdated or irrelevant marketing messages can make your dealership appear unprofessional and disorganized. Imagine a potential buyer receiving an offer on [...]

Inaccurate CRM data can severely impact a car dealership’s marketing efforts, leading to several missed opportunities. For starters, if vital contact details like a customer's email address are incorrect or absent, it limits the dealership's ability to reach out with updates or promotional offers. This means potential buyers might not receive timely information about [...]

When examining the CRM databases of many car dealerships, several inaccuracies commonly surface. Here's what dealers often encounter: Missing Email Addresses: Approximately 34% of customer records lack an email address. This gap limits direct digital communication, hampering effective outreach efforts. Outdated Vehicle Ownership: For 38% of contacts, the recorded vehicles are no longer owned [...]

In the fast-paced world of automotive advertising, every dollar counts. Our proprietary data hygiene process validates customers & eliminates waste by verifying data & removing bad records. This makes your marketing budget more efficient & your campaigns more effective. When your CRM data is inaccurate or outdated, you risk targeting customers who have moved [...]