When examining the CRM databases of many car dealerships, several inaccuracies commonly surface. Here’s what dealers often encounter:
- Missing Email Addresses: Approximately 34% of customer records lack an email address. This gap limits direct digital communication, hampering effective outreach efforts.
- Outdated Vehicle Ownership: For 38% of contacts, the recorded vehicles are no longer owned by the customers. This discrepancy can lead to ineffective targeting and wasted marketing resources.
- Incorrect Mailing Addresses: Half of the customer records contain inaccurate addresses. This not only affects mail-based promotions but also diminishes the overall reliability of the data.
In summary, these inaccuracies in CRM records—missing emails, outdated ownership details, and wrong addresses—pose significant challenges to developing effective marketing strategies.
