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More Vendors Are Not Always the Answer
More Vendors Are Not Always the Answer Why fixed ops marketing needs cleaner coordination, better data control, and stronger accountability In fixed operations, every dealer is trying to solve the same basic problem. How do we keep more customers coming back to our service drive? That question has created a lot of opportunity [...]
Marketing Smarter Through AI
Marketing Smarter Through AI MARKETING SMARTER THROUGH AI Why AI should help dealers strengthen relationships, not replace them AI is one of the most important conversations happening in automotive retail today. Everywhere you look, someone is talking about artificial intelligence, automation, predictive marketing, customer engagement, and how technology is going to change the [...]
Ownership Accuracy, Out-of-Market Customers, and Customer Duplication
Ownership Accuracy, Out-of-Market Customers, and Customer Duplication OWNERSHIP ACCURACY, OUT-OF-MARKET CUSTOMERS, AND CUSTOMER DUPLICATION One of the most overlooked problems in dealership marketing is ownership accuracy.That may sound like a simple data issue, but it has a major impact on fixed operations, service retention, recall marketing, declined service follow-up, customer lifecycle campaigns, BDC [...]
INDUSTRY INSIGHT – Your AI Is Only as Smart as Your Dealership Data
INDUSTRY INSIGHT - Your AI Is Only as Smart as Your Dealership Data YOUR AI IS ONLY AS SMART AS YOUR DEALERSHIP DATA Artificial intelligence has quickly become one of the hottest topics in automotive retail. Everywhere you turn, someone is talking about how AI is going to transform the dealership. It promises to [...]
INDUSTRY INSIGHT – Thoughts on DMS Marketing for 2026
INDUSTRY INSIGHT - Thoughts on DMS Marketing for 2026 THOUGHTS ON DMS MARKETING FOR 2026 Fixed Ops Magazine Article Link: Click here As the industry heads into NADA 2026, the gap between modern service marketing expectations and legacy DMS driven systems is becoming increasingly clear. Most dealers are marketing consistently. The issue [...]
NADA’S INDUSTRY BUZZ – Stand Apart from the AI Noise
NADA’S INDUSTRY BUZZ - Stand Apart from the AI Noise Fixed Ops Magazine Article Link: Click here Every NADA Show has an underlying theme, whether it is formally stated or not. This year, the theme will be impossible to miss. Artificial intelligence is set up to be everywhere. Nearly every vendor is [...]
Top 5 Standout Campaigns of 2025 – The Dealerwing First Class Awards
Top 5 Standout Campaigns of 2025 - The Dealerwing First Class Awards Number 1 - Our Dealerwing First Class Award for MOST UNIQUE CAMPAIGN goes to… Fast food drive-thru flyers! Because good marketing is about meeting people where they are…including a drive-thru line. A Los Angeles based Honda service drive turned their [...]
The Future of Fixed Ops AI: Why Data Quality Drives Retention
The Future of Fixed Ops AI: Why Data Quality Drives Retention By Dave Page, Operating Partner, Dealerwing Customer Retention Begins with Accurate Data Over the last twenty years, I have witnessed dealerships invest in new tools, processes, and technologies across every aspect of fixed operations. Some of these investments [...]
Hidden Drains on Your Dealership’s Marketing Budget
Hidden Drains on Your Dealership’s Marketing Budget Your dealership works hard to attract and keep customers. You invest thousands of dollars every month in marketing campaigns, direct mail, and customer outreach, not to mention the internal time and effort spent on planning and executing campaigns. Unfortunately, those resources might be going down [...]
Data Hygiene Drives Real Results in Automotive Service Marketing
Data Hygiene Drives Real Results in Automotive Service Marketing In the fast lane of automotive retail, dealers are facing more curves and competition than ever before. While inventory shortages and digital retailing trends have reshaped front-end sales, the back end—Fixed Ops—is where consistent, scalable revenue lives. Yet many service marketing strategies fall short, [...]
