When examining the CRM databases of many car dealerships, several inaccuracies commonly surface. Here's what dealers often encounter: Missing Email Addresses: Approximately 34% of customer records lack an email address. This gap limits direct digital communication, hampering effective outreach efforts. Outdated Vehicle Ownership: For 38% of contacts, the recorded vehicles are no longer owned [...]

In the fast-paced world of automotive advertising, every dollar counts. Our proprietary data hygiene process validates customers & eliminates waste by verifying data & removing bad records. This makes your marketing budget more efficient & your campaigns more effective. When your CRM data is inaccurate or outdated, you risk targeting customers who have moved [...]