Marketing Smarter Through AI MARKETING SMARTER THROUGH AI Why AI should help dealers strengthen relationships, not replace them AI is one of the most important conversations happening in automotive retail today. Everywhere you look, someone is talking about artificial intelligence, automation, predictive marketing, customer engagement, and how technology is going to change the [...]

Ownership Accuracy, Out-of-Market Customers, and Customer Duplication OWNERSHIP ACCURACY, OUT-OF-MARKET CUSTOMERS, AND CUSTOMER DUPLICATION One of the most overlooked problems in dealership marketing is ownership accuracy.That may sound like a simple data issue, but it has a major impact on fixed operations, service retention, recall marketing, declined service follow-up, customer lifecycle campaigns, BDC [...]

INDUSTRY INSIGHT - Your AI Is Only as Smart as Your Dealership Data YOUR AI IS ONLY AS SMART AS YOUR DEALERSHIP DATA Artificial intelligence has quickly become one of the hottest topics in automotive retail. Everywhere you turn, someone is talking about how AI is going to transform the dealership. It promises to [...]