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More Vendors Are Not Always the Answer
More Vendors Are Not Always the Answer Why fixed ops marketing needs cleaner coordination, better data control, and stronger accountability In fixed operations, every dealer is trying to solve the same basic problem. How do we keep more customers coming back to our [...]
Marketing Smarter Through AI
Marketing Smarter Through AI MARKETING SMARTER THROUGH AI Why AI should help dealers strengthen relationships, not replace them AI is one of the most important conversations happening in automotive retail today. Everywhere you look, someone is talking about artificial intelligence, automation, predictive marketing, [...]
Ownership Accuracy, Out-of-Market Customers, and Customer Duplication
Ownership Accuracy, Out-of-Market Customers, and Customer Duplication OWNERSHIP ACCURACY, OUT-OF-MARKET CUSTOMERS, AND CUSTOMER DUPLICATION One of the most overlooked problems in dealership marketing is ownership accuracy.That may sound like a simple data issue, but it has a major impact on fixed operations, service [...]
INDUSTRY INSIGHT – Your AI Is Only as Smart as Your Dealership Data
INDUSTRY INSIGHT - Your AI Is Only as Smart as Your Dealership Data YOUR AI IS ONLY AS SMART AS YOUR DEALERSHIP DATA Artificial intelligence has quickly become one of the hottest topics in automotive retail. Everywhere you turn, someone is talking about how [...]
INDUSTRY INSIGHT – Thoughts on DMS Marketing for 2026
INDUSTRY INSIGHT - Thoughts on DMS Marketing for 2026 THOUGHTS ON DMS MARKETING FOR 2026 Fixed Ops Magazine Article Link: Click here As the industry heads into NADA 2026, the gap between modern service marketing expectations and legacy DMS driven systems is [...]
NADA’S INDUSTRY BUZZ – Stand Apart from the AI Noise
NADA’S INDUSTRY BUZZ - Stand Apart from the AI Noise Fixed Ops Magazine Article Link: Click here Every NADA Show has an underlying theme, whether it is formally stated or not. This year, the theme will be impossible to miss. Artificial intelligence [...]
