Transparent Attribution Reporting: The Key to Smarter Auto Dealer Marketing Strategies In a world where dealership margins are tighter than ever and customer expectations are skyrocketing, auto dealers can’t afford to waste a single marketing dollar. Yet many still do—often without realizing it. Why? Because they’re not tracking what works and what doesn’t. [...]

SMS Text Messaging in Automotive Marketing: Best Practices for Dealers In today’s fast-paced digital world, getting your message in front of your customers quickly—and in a way they’ll actually see—is more important than ever. For automotive dealers looking to drive service lane traffic, improve customer retention, and boost engagement, SMS text messaging [...]

9 Automotive Email Marketing Strategies that Drive Service Lane Traffic In the hyper-competitive world of automotive retail, the service department is often the hidden gem—delivering consistent revenue, higher margins, and long-term customer loyalty. But unlocking its full potential requires more than a great technician team or convenient hours. It demands smart, data-driven [...]

How First-Class Direct Mail Delivers Results for Automotive Dealers In an age dominated by digital, it’s easy to assume that physical mail is a dying art. But for automotive dealers, that assumption couldn’t be further from the truth. First-class direct mail remains one of the most powerful and cost-effective channels in automotive [...]

Data Hygiene Drives Real Results in Automotive Service Marketing In the fast lane of automotive retail, dealers are facing more curves and competition than ever before. While inventory shortages and digital retailing trends have reshaped front-end sales, the back end—Fixed Ops—is where consistent, scalable revenue lives. Yet many service marketing strategies fall short, [...]

AI in the Driver’s Seat: How Artificial Intelligence is Shifting Conquest vs. Retention in Automotive Marketing In the high-speed world of dealership marketing, two lanes have always mattered most—conquest and retention. One’s about chasing new drivers. The other? Keeping your current ones coming back. But now, AI is changing the way we [...]

Marketing a dealership isn’t just about selling cars it’s about building relationships, trust, and long-term customer retention. Dealers face unique challenges, from maintaining customer engagement to balancing marketing automation with personalization. Here’s what auto dealers prioritize when marketing to consumers. 1. Service Retention: The Key to Long-Term Profitability Most dealers understand that [...]