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Dealerwing Client Success – Zeigler Mobile
How Zeigler Mobile Achieved a 38:1 ROI Dealerwing’s Strategy to Boost Zeigler Mobile Service Offerings OUR CLIENT Zeigler Mobile, a mobile automotive servicing company began as a mobile service initiative within Mercedes-Benz of Hoffman Estates. The success of their recall service program led to the creation of an [...]
Data Hygiene Drives Real Results in Automotive Service Marketing
Data Hygiene Drives Real Results in Automotive Service Marketing In the fast lane of automotive retail, dealers are facing more curves and competition than ever before. While inventory shortages and digital retailing trends have reshaped front-end sales, the back end—Fixed Ops—is where consistent, scalable revenue lives. Yet many service marketing strategies fall short, [...]
How AI is Shifting Conquest and Retention in Automotive Marketing
AI in the Driver’s Seat: How Artificial Intelligence is Shifting Conquest vs. Retention in Automotive Marketing In the high-speed world of dealership marketing, two lanes have always mattered most—conquest and retention. One’s about chasing new drivers. The other? Keeping your current ones coming back. But now, AI is changing the way we [...]
What Auto Dealers Prioritize in Consumer Marketing
Marketing a dealership isn’t just about selling cars it’s about building relationships, trust, and long-term customer retention. Dealers face unique challenges, from maintaining customer engagement to balancing marketing automation with personalization. Here’s what auto dealers prioritize when marketing to consumers. 1. Service Retention: The Key to Long-Term Profitability Most dealers understand that [...]
