In the high-speed world of dealership marketing, two lanes have always mattered most—conquest and retention. One’s about chasing new drivers. The other? Keeping your current ones coming back. But now, AI is changing the way we drive in both lanes, and the results are game-changing.

Let’s break it down like you’re tuning a performance car.

Conquest Marketing: Smarter Ways to Win New Business

Old-school conquest meant buying massive third-party lists, launching a big campaign, and crossing your fingers. AI flips that approach on its head.

With artificial intelligence, conquest marketing becomes:

• Targeted – No more blasting messages to everyone in a 50-mile radius.
• Efficient – AI analyzes online behavior, service history, and location to predict who’s ready to switch.
• Effective – You spend less and get more by reaching people who are likely to respond now.

It’s like swapping out your marketing shotgun for a laser-guided scope.

Retention Marketing: Keep Customers Coming Back

Retention is where the real profits sit. These are your customers. You sold them the car, or serviced it. Now it’s about keeping them in your garage—not the shop down the street.

With AI, your retention strategy shifts into high gear:

• Predictive alerts tell you when a service is due—before the customer even thinks about it.
• At-risk customer detection lets you catch them before they ghost.
• Smart timing ensures your offers land when they’re most likely to respond—not just when your calendar says “go.”

More repair orders, more loyalty, less discounting.

Why Data Quality Matters More Than Ever

Here’s the catch—AI is only as strong as the data it runs on.

Dealerwing uses a proprietary data-cleansing and validation process to create your UIO (Unique Identifier for Operations) by merging and cleaning:

• DMS data
• OEM data
• Conquest lists

The result? No duplicates. No junk contacts. Just clean, validated records that drive real ROI.

Or as David Lampel puts it, “Better ingredients = better cake.” If your data isn’t clean, your AI is just spinning its wheels.

What’s the Smartest Strategy? Do Both.

With AI running your marketing engine, you don’t have to choose between conquest and retention. You can do both—and do them profitably.

• Use AI for precision conquest to bring in new customers who are ready to switch.
• Use AI for smart retention to keep your current customers from wandering off.

And it’s all fully automated, data-driven, and customizable to your brand, market, and store needs.

Final Lap

The future of dealership marketing is here—and it’s powered by AI.

Whether you’re looking to fill more bays, reduce churn, or get smarter with your spend, Dealerwing puts you in the driver’s seat with a full tank of clean data and AI as your co-pilot.

Let’s go win your market.

Ready to Take Your Dealership’s Marketing to the Next Level?
Dealerwing specializes in AI-driven marketing solutions designed to increase service retention, optimize ad spend, and drive measurable results. Let’s build a smarter, more profitable marketing strategy for your dealership today.