The FlightPath Approach

When Dealerwing refers to “FlightPath”, it describes a clear, strategic roadmap for driving service retention and profitability for dealerships. FlightPath represents the process Dealerwing uses to take raw data and turn it into actionable marketing campaigns that consistently deliver measurable results.

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Dealerwing Automotive Dealership Marketing Flightpath graphic

The FlightPath Approach

Key Elements

The journey begins with Dealerwing’s proprietary system, which ensures that DMS, OEM, and third-party data is accurate, deduplicated, and ready to use.

This eliminates waste and ensures campaigns target the right customers.

Using AI and machine learning, FlightPath identifies key customer groups: loyal customers, at-risk customers, lapsed customers, and conquest opportunities.

This segmentation allows for highly personalized and effective messaging

FlightPath designs campaigns that connect with customers through their preferred channels—email, text, direct mail, social media, and more.

It ensures consistent, seamless messaging across platforms to maximize

Dealerwing’s predictive modeling analyzes customer behaviors and service history to anticipate needs like oil changes, recalls, or major maintenance.

This keeps customers coming back without needing heavy discounts or aggressive tactics.

FlightPath isn’t just about creating campaigns; it’s about tracking their success.

Every campaign is monitored for response rates, ROI, and overall effectiveness, providing dealers with full transparency

With FlightPath, campaigns aren’t static. Dealerwing continually refines strategies based on performance data to ensure ongoing improvement

FlightPath reduces the complexities of dealership marketing by providing an easy-to-follow process that’s highly effective.