AI plays a pivotal role in refining digital advertising efforts, offering unparalleled data analysis capabilities. Dealerships benefit from: Precision Targeting: AI analyzes behavior patterns to tailor audience targeting. Budget Management: Utilizing real-time data to place bids effectively, optimizing ad spend. Creative Enhancement: Continually improving ad content through A/B testing. Predictive Analytics: Using insights to [...]

AI revolutionizes email marketing by enabling dealerships to forge deeper connections with their audience. Dealers are using this technology to achieve exceptionally high open rates, far exceeding industry norms. AI contributes to: Audience Segmentation: Precisely targeting specific groups based on demographics, behaviors, and purchase history. Personalized Communication: Crafting tailored messages that resonate with individual [...]

In 2025, a notable 81% of dealerships are planning to ramp up their investment in AI. Specifically, 34% of them anticipate boosting their budgets by 11-25%. Moreover, a significant 18% are preparing for an increase of over 25% in their AI spending.