Co-op advertising programs in the automotive industry exhibit a wide range of differences, reflecting distinct strategies and tactics among manufacturers. Each brand tailors its program to align with its marketing goals, resulting in variations in participation requirements, funding levels, and eligible advertising channels.

Some manufacturers may prioritize digital advertising, while others might focus on traditional media, such as television or print. The contribution levels offered to dealers can also differ, with some brands providing generous funds that cover a significant portion of advertising costs, and others offering more modest support.

These variations lead to diverse participation rates among dealerships. Depending on the market conditions and dealership size, involvement can span from as low as 50% to as high as 95%, underscoring the appeal and perceived value of these programs across different contexts.