As the automotive industry pivots to focus on service retention and fixed ops profitability, dealerships need a marketing partner that understands more than just advertising — they need one that understands automotive service marketing inside and out.

Two companies that claim to help fill your service bays are Dealerwing and TVI MarketPro. Both offer services to increase RO count, but when you take a closer look at the tools, execution, and outcomes, Dealerwing stands apart.

In this article, we’ll compare Dealerwing vs. TVI MarketPro across critical areas like direct mail, email marketing, SMS text messaging, campaign agility, personalization, attribution reporting, and overall ROI. If you’re a dealer looking for high-performance, data-driven marketing strategies, this comparison will help you choose the right partner.

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1. Fixed Ops Is the Focus — But Dealerwing Brings the Edge

TVI MarketPro deserves credit for focusing on the fixed ops side of the business, where many competitors still emphasize front-end vehicle sales. But while TVI remains rooted in traditional service marketing methods, Dealerwing has modernized service campaigns with intelligent automation, AI-powered targeting, and multichannel strategy across direct mail, email, and text messaging.

This evolution is what today’s dealerships need to compete and win in a landscape driven by customer expectations, personalization, and measurable ROI.

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2. Multichannel Marketing: Dealerwing Leads in Delivery Diversity

Direct Mail
Both platforms offer direct mail, but Dealerwing elevates the experience with:

• AI-powered audience segmentation
• VIN-personalized content (vehicle history, offers, dealer branding)
• QR codes and promo codes for tracking
• First-class postage to ensure prompt delivery
• Seamless integration with digital follow-ups (email/SMS)

TVI MarketPro often uses static templates and batch print cycles, meaning dealers have less flexibility in content, timing, and personalization.

Email Marketing
Dealerwing delivers email campaigns designed to align with your service lifecycle, including:

• Triggered reminders for 30K/60K/90K mile service
• Re-engagement emails for lapsed customers
• Seasonal promotions
• A/B testing of headlines, images, and offers

TVI MarketPro offers email as an optional extension but without the dynamic content or campaign integration that leads to higher open and conversion rates.

SMS Text Messaging
This is where Dealerwing shines and TVI MarketPro falls short.

• Dealerwing sends compliant, mobile-first text campaigns tied to service triggers
• Drive instant bookings via mobile links
• Deliver last-minute reminders to reduce no-shows
• Use urgency-based messaging to fill open bays fast

TVI MarketPro does not emphasize or integrate SMS text messaging, missing a crucial engagement opportunity.

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3. Smarter Targeting with AI-Powered Audience Curation

TVI relies on DMS exports and manual segmentation, which means lists are only as good as the data entered — and often lack insight into behavioral trends or real-time needs.

Dealerwing uses AI to enhance every campaign:

• VIN-level vehicle and mileage tracking
• Service interval forecasting
• Engagement scoring across channels (email, SMS, mail)
• Spend-based tiering and loyalty levels
• Win-back targeting based on last RO date

This ensures you’re not just sending more messages — you’re sending the right message to the right customer at the right time.

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4. Offer Strategy & Customization

Dealerwing empowers dealers to customize:

• Offers by ZIP code, service need, or vehicle type
• Creative layouts, messaging tone, and value stacks
• Timing — seasonal, weather-driven, or inventory-based
• Delivery method — mail, email, SMS, or all three

TVI MarketPro’s campaigns often rely on fixed monthly print cycles, standard layouts, and pre-approved messaging formats — reducing offer agility and local market relevance.

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5. Transparent Attribution & True ROI

TVI MarketPro typically provides summary-level results: number of mailers sent, average RO value, and estimated conversions.

Dealerwing delivers real-time, RO-level attribution, including:

• RO matchbacks from every channel
• Cost-per-appointment tracking
• Revenue per customer by campaign
• Lifetime value metrics
• Multi-channel performance breakdown

This transparency lets dealers scale what’s working, cut what’s not, and maximize ROI across every fixed ops effort.

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6. Speed, Control & Campaign Agility

TVI’s batch campaign schedule means waiting weeks or months to launch a new idea. That’s a major disadvantage in a world where service demand changes rapidly based on weather, holidays, recalls, or local events.

Dealerwing campaigns can launch in days, not weeks, and allow you to:

• Respond to slow weeks with same-day SMS promos
• Launch tire, brake, or oil specials on short notice
• Split-test different creative or offers quickly
• Create dealer-branded campaigns with your voice and tone

When flexibility = revenue, Dealerwing wins.

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Real-World Example: Dealerwing in Action

Goal: Reactivate 1,500 lapsed customers with over 50K miles

Dealerwing Approach:

• Used AI to segment based on last RO, vehicle type, and mileage
• Sent VIN-personalized direct mail offering $60 off service
• Delivered follow-up emails with service checklist
• Final SMS reminder delivered two days before expiration

Results:

• 21.2% response rate
• $88,000+ in RO revenue
• 9.4x campaign ROI
• 31% of responders booked follow-ups

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Final Verdict: Dealerwing Outperforms TVI MarketPro for Service Marketing Execution

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Final Thoughts: Choose the Right Partner for Fixed Ops Performance

TVI MarketPro offers traditional service campaigns that serve a purpose. But today’s dealers need more than static mail and generic outreach. They need intelligent, multichannel, ROI-driven service marketing.

Dealerwing delivers exactly that:

• Personalized direct mail, email, and SMS
• AI-powered segmentation and targeting
• Transparent ROI tracking down to the RO
• Dealer-controlled campaigns with rapid launch cycles
• Proven conquest and loyalty strategies

If you’re serious about growing fixed ops revenue, retaining service customers, and measuring results at every touchpoint — Dealerwing is your advantage.

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Ready to Build Your Best-Performing Service Campaigns?

At Dealerwing, we help dealerships like yours increase service appointments, win back lapsed customers, and grow retention with smarter, faster, and more measurable marketing.

Let’s fill your bays with campaigns that work. Contact Dealerwing today.