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INDUSTRY INSIGHT – Thoughts on DMS Marketing for 2026
INDUSTRY INSIGHT - Thoughts on DMS Marketing for 2026 THOUGHTS ON DMS MARKETING FOR 2026 Fixed Ops Magazine Article Link: Click here As the industry heads into NADA 2026, the gap between modern service marketing expectations and legacy DMS driven systems is becoming increasingly clear. Most dealers are marketing consistently. The issue [...]
NADA’S INDUSTRY BUZZ – Stand Apart from the AI Noise
NADA’S INDUSTRY BUZZ - Stand Apart from the AI Noise Fixed Ops Magazine Article Link: Click here Every NADA Show has an underlying theme, whether it is formally stated or not. This year, the theme will be impossible to miss. Artificial intelligence is set up to be everywhere. Nearly every vendor is [...]
Top 5 Standout Campaigns of 2025 – The Dealerwing First Class Awards
Top 5 Standout Campaigns of 2025 - The Dealerwing First Class Awards Number 1 - Our Dealerwing First Class Award for MOST UNIQUE CAMPAIGN goes to… Fast food drive-thru flyers! Because good marketing is about meeting people where they are…including a drive-thru line. A Los Angeles based Honda service drive turned their [...]
The Future of Fixed Ops AI: Why Data Quality Drives Retention
The Future of Fixed Ops AI: Why Data Quality Drives Retention By Dave Page, Operating Partner, Dealerwing Customer Retention Begins with Accurate Data Over the last twenty years, I have witnessed dealerships invest in new tools, processes, and technologies across every aspect of fixed operations. Some of these investments [...]
Hidden Drains on Your Dealership’s Marketing Budget
Hidden Drains on Your Dealership’s Marketing Budget Your dealership works hard to attract and keep customers. You invest thousands of dollars every month in marketing campaigns, direct mail, and customer outreach, not to mention the internal time and effort spent on planning and executing campaigns. Unfortunately, those resources might be going down [...]
Data Hygiene Drives Real Results in Automotive Service Marketing
Data Hygiene Drives Real Results in Automotive Service Marketing In the fast lane of automotive retail, dealers are facing more curves and competition than ever before. While inventory shortages and digital retailing trends have reshaped front-end sales, the back end—Fixed Ops—is where consistent, scalable revenue lives. Yet many service marketing strategies fall short, [...]
What Auto Dealers Prioritize in Consumer Marketing
Marketing a dealership isn’t just about selling cars it’s about building relationships, trust, and long-term customer retention. Dealers face unique challenges, from maintaining customer engagement to balancing marketing automation with personalization. Here’s what auto dealers prioritize when marketing to consumers. 1. Service Retention: The Key to Long-Term Profitability Most dealers understand that [...]
