Meeting OEM Metrics with Dealerwing If you're managing marketing or service operations at an automotive dealership, you know the drill. Your OEM rep is constantly checking in about one thing: retention rates. And unlike email open rates, it’s not a vanity metric – it's a requirement that directly impacts your bottom line [...]

Your Best Re-Engagement Opportunities Might Be Your Oldest Lost Customers When customers stop coming to your dealership, your first instinct is probably to chase after the ones who just left. The logic is sound: they were here recently, so they should be easier to win back. But this common approach might be [...]

Holiday Marketing: Your Service Department's Season to Shine The holiday season brings more than twinkling lights and festive cheer - it presents a golden opportunity for your service department to connect with customers and drive meaningful revenue. While your sales floor may be buzzing with year-end vehicle promotions, your service bay shouldn't [...]

Dealerwing vs. OEM Marketing Programs: Who Delivers More for Service Marketing? In the competitive world of automotive service marketing, dealerships are no longer relying solely on routine reminders or general brand advertising to fill their service lanes. To succeed in today’s fixed ops environment, you need a marketing strategy that is fast, flexible, measurable, and [...]