Data Hygiene Drives Real Results in Automotive Service Marketing In the fast lane of automotive retail, dealers are facing more curves and competition than ever before. While inventory shortages and digital retailing trends have reshaped front-end sales, the back end—Fixed Ops—is where consistent, scalable revenue lives. Yet many service marketing strategies fall short, [...]

AI in the Driver’s Seat: How Artificial Intelligence is Shifting Conquest vs. Retention in Automotive Marketing In the high-speed world of dealership marketing, two lanes have always mattered most—conquest and retention. One’s about chasing new drivers. The other? Keeping your current ones coming back. But now, AI is changing the way we [...]

Marketing a dealership isn’t just about selling cars it’s about building relationships, trust, and long-term customer retention. Dealers face unique challenges, from maintaining customer engagement to balancing marketing automation with personalization. Here’s what auto dealers prioritize when marketing to consumers. 1. Service Retention: The Key to Long-Term Profitability Most dealers understand that [...]