Car Lot Advertising Ideas that Bring Customers to the Service Bay When most people think of car lot advertising, they picture inflatable gorillas, weekend blowout banners, and lease specials designed to draw sales traffic. But here’s the secret savvy dealers already know: the most profitable part of your lot isn’t the showroom [...]

From Opens to Appointments: Tracking Every Click in Your Service Campaigns In the world of modern automotive marketing, it’s no longer enough to simply send out a promotion and hope customers respond. The most successful auto dealers are those who can connect every click, open, call, and visit back to a specific [...]

Why Car Dealerships Must Think Like Service Marketing Companies In today’s increasingly competitive automotive landscape, car dealerships can no longer rely solely on new and used vehicle sales to drive profitability. With shrinking margins on the sales floor and rising customer expectations, the real growth opportunity lies in the service lane. To [...]

How AI is Transforming Fixed Ops Campaigns Into Precision Tools In the ever-evolving world of automotive marketing, success increasingly depends on personalization, speed, and measurable results. For decades, fixed operations — the service, parts, and collision departments — have been the reliable profit center of the dealership. But as customer expectations rise [...]

Service Lane to Inbox: How Email and Text Can Fuel Your Fixed Ops Growth For most automotive dealers, the service department is the steady engine that powers profitability — especially during times of inventory constraints or slowing sales. But even the best technicians and service advisors can’t generate revenue if customers aren’t [...]

Hyper-Targeted Automotive Mailers That Maximize ROI In an increasingly digital world, it’s easy to overlook the enduring power of direct mail. But for auto dealers looking to drive service traffic, retain customers, and boost profitability, one marketing tactic continues to deliver time and again: hyper-targeted automotive mailers. Gone are the days of [...]

Car Dealership Advertising Ideas for Fixed Ops: Driving Service Lane Traffic Through Smart Marketing When most automotive dealers think about advertising, their minds naturally go to new and used car sales. But in today’s margin-sensitive climate, fixed ops marketing is where smart dealerships are finding sustainable profitability. The right car dealership advertising [...]

Automotive Marketing Companies vs. DIY: What Dealers Should Know In the fast-paced, highly competitive world of automotive marketing, dealership success hinges on the ability to consistently reach, engage, and convert service customers. As consumer expectations evolve and communication channels multiply — from direct mail and email to SMS text messaging — dealerships [...]

Service Retention Strategies That Actually Work: A Guide for Automotive Dealers In the evolving landscape of automotive marketing, one truth remains constant: retaining service customers is far more cost-effective than acquiring new ones. Yet, many auto dealerships focus heavily on conquest efforts, overlooking the goldmine of revenue sitting within their existing customer base. [...]

The Role of Audience Curation in High-Performing Service Campaigns In today’s ultra-competitive automotive landscape, automotive marketing strategies that treat all customers the same are destined to underperform. For auto dealers looking to maximize service lane revenue, increase retention, and improve the ROI of every campaign dollar, audience curation is no longer optional [...]