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Top 5 Standout Campaigns of 2025 – The Dealerwing First Class Awards
Top 5 Standout Campaigns of 2025 - The Dealerwing First Class Awards Number 1 - Our Dealerwing First Class Award for MOST UNIQUE CAMPAIGN goes to… Fast food drive-thru flyers! Because good marketing is about meeting people where they are…including a drive-thru line. A Los Angeles based Honda service drive turned their [...]
Meeting OEM Metrics with Dealerwing
Meeting OEM Metrics with Dealerwing If you're managing marketing or service operations at an automotive dealership, you know the drill. Your OEM rep is constantly checking in about one thing: retention rates. And unlike email open rates, it’s not a vanity metric – it's a requirement that directly impacts your bottom line [...]
The Future of Fixed Ops AI: Why Data Quality Drives Retention
The Future of Fixed Ops AI: Why Data Quality Drives Retention By Dave Page, Operating Partner, Dealerwing Customer Retention Begins with Accurate Data Over the last twenty years, I have witnessed dealerships invest in new tools, processes, and technologies across every aspect of fixed operations. Some of these investments [...]
What’s Working?: How to Identify and Fix What’s Holding Your Service Department Back
What’s Working?: How to Identify and Fix What's Holding Your Service Department Back Your service department is underperforming, but you can't pinpoint why. With so many variables in play, it makes sense to have more questions than answers. Are certain advisors struggling to convert opportunities? Is one geographic area of your market [...]
Your Best Re-Engagement Opportunities Might Be Your Oldest Lost Customers
Your Best Re-Engagement Opportunities Might Be Your Oldest Lost Customers When customers stop coming to your dealership, your first instinct is probably to chase after the ones who just left. The logic is sound: they were here recently, so they should be easier to win back. But this common approach might be [...]
Holiday Marketing: Your Service Department’s Season to Shine
Holiday Marketing: Your Service Department's Season to Shine The holiday season brings more than twinkling lights and festive cheer - it presents a golden opportunity for your service department to connect with customers and drive meaningful revenue. While your sales floor may be buzzing with year-end vehicle promotions, your service bay shouldn't [...]
Employee Spotlight: David Lampel, CEO
Employee Spotlight: David Lampel, CEO With over 30+ years of automobile experience from a green sales person to a dealership owner, David Lampel knows all facets of a dealership inside and out. Since founding Dealerwing in 2015 in Orlando, David has pivoted to providing dealership marketing & retention solutions initially focused [...]
Hidden Drains on Your Dealership’s Marketing Budget
Hidden Drains on Your Dealership’s Marketing Budget Your dealership works hard to attract and keep customers. You invest thousands of dollars every month in marketing campaigns, direct mail, and customer outreach, not to mention the internal time and effort spent on planning and executing campaigns. Unfortunately, those resources might be going down [...]
Dealerwing Client Success – Zeigler Mobile
How Zeigler Mobile Achieved a 38:1 ROI Dealerwing’s Strategy to Boost Zeigler Mobile Service Offerings OUR CLIENT Zeigler Mobile, a mobile automotive servicing company began as a mobile service initiative within Mercedes-Benz of Hoffman Estates. The success of their recall service program led to the creation of an [...]
Dealerwing vs. OEM Marketing Programs
Dealerwing vs. OEM Marketing Programs: Who Delivers More for Service Marketing? In the competitive world of automotive service marketing, dealerships are no longer relying solely on routine reminders or general brand advertising to fill their service lanes. To succeed in today’s fixed ops environment, you need a marketing strategy that is fast, flexible, measurable, and [...]
