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Holiday Marketing: Your Service Department’s Season to Shine
Holiday Marketing: Your Service Department's Season to Shine The holiday season brings more than twinkling lights and festive cheer - it presents a golden opportunity for your service department to connect with customers and drive meaningful revenue. While your sales floor may be buzzing with year-end vehicle promotions, your service bay shouldn't [...]
Employee Spotlight: David Lampel, CEO
Employee Spotlight: David Lampel, CEO With over 30+ years of automobile experience from a green sales person to a dealership owner, David Lampel knows all facets of a dealership inside and out. Since founding Dealerwing in 2015 in Orlando, David has pivoted to providing dealership marketing & retention solutions initially focused [...]
Hidden Drains on Your Dealership’s Marketing Budget
Hidden Drains on Your Dealership’s Marketing Budget Your dealership works hard to attract and keep customers. You invest thousands of dollars every month in marketing campaigns, direct mail, and customer outreach, not to mention the internal time and effort spent on planning and executing campaigns. Unfortunately, those resources might be going down [...]
Dealerwing Client Success – Zeigler Mobile
How Zeigler Mobile Achieved a 38:1 ROI Dealerwing’s Strategy to Boost Zeigler Mobile Service Offerings OUR CLIENT Zeigler Mobile, a mobile automotive servicing company began as a mobile service initiative within Mercedes-Benz of Hoffman Estates. The success of their recall service program led to the creation of an [...]
Dealerwing vs. OEM Marketing Programs
Dealerwing vs. OEM Marketing Programs: Who Delivers More for Service Marketing? In the competitive world of automotive service marketing, dealerships are no longer relying solely on routine reminders or general brand advertising to fill their service lanes. To succeed in today’s fixed ops environment, you need a marketing strategy that is fast, flexible, measurable, and [...]
Data Hygiene Drives Real Results in Automotive Service Marketing
Data Hygiene Drives Real Results in Automotive Service Marketing In the fast lane of automotive retail, dealers are facing more curves and competition than ever before. While inventory shortages and digital retailing trends have reshaped front-end sales, the back end—Fixed Ops—is where consistent, scalable revenue lives. Yet many service marketing strategies fall short, [...]
How AI is Shifting Conquest and Retention in Automotive Marketing
AI in the Driver’s Seat: How Artificial Intelligence is Shifting Conquest vs. Retention in Automotive Marketing In the high-speed world of dealership marketing, two lanes have always mattered most—conquest and retention. One’s about chasing new drivers. The other? Keeping your current ones coming back. But now, AI is changing the way we [...]
What Auto Dealers Prioritize in Consumer Marketing
Marketing a dealership isn’t just about selling cars it’s about building relationships, trust, and long-term customer retention. Dealers face unique challenges, from maintaining customer engagement to balancing marketing automation with personalization. Here’s what auto dealers prioritize when marketing to consumers. 1. Service Retention: The Key to Long-Term Profitability Most dealers understand that [...]
