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How AI is Shifting Conquest and Retention in Automotive Marketing
AI in the Driver’s Seat: How Artificial Intelligence is Shifting Conquest vs. Retention in Automotive Marketing In the high-speed world of dealership marketing, two lanes have always mattered most—conquest and retention. One’s about chasing new drivers. The other? Keeping your current ones [...]
What Auto Dealers Prioritize in Consumer Marketing
Marketing a dealership isn’t just about selling cars it’s about building relationships, trust, and long-term customer retention. Dealers face unique challenges, from maintaining customer engagement to balancing marketing automation with personalization. Here’s what auto dealers prioritize when marketing to consumers. 1. Service [...]
