Browse By Category
Top 5 Standout Campaigns of 2025 – The Dealerwing First Class Awards
Top 5 Standout Campaigns of 2025 - The Dealerwing First Class Awards Number 1 - Our Dealerwing First Class Award for MOST UNIQUE CAMPAIGN goes to… Fast food drive-thru flyers! Because good marketing is about meeting people where they are…including a drive-thru [...]
Meeting OEM Metrics with Dealerwing
Meeting OEM Metrics with Dealerwing If you're managing marketing or service operations at an automotive dealership, you know the drill. Your OEM rep is constantly checking in about one thing: retention rates. And unlike email open rates, it’s not a vanity metric [...]
The Future of Fixed Ops AI: Why Data Quality Drives Retention
The Future of Fixed Ops AI: Why Data Quality Drives Retention By Dave Page, Operating Partner, Dealerwing Customer Retention Begins with Accurate Data Over the last twenty years, I have witnessed dealerships invest in new tools, processes, and technologies [...]
What’s Working?: How to Identify and Fix What’s Holding Your Service Department Back
What’s Working?: How to Identify and Fix What's Holding Your Service Department Back Your service department is underperforming, but you can't pinpoint why. With so many variables in play, it makes sense to have more questions than answers. Are certain advisors struggling [...]
Your Best Re-Engagement Opportunities Might Be Your Oldest Lost Customers
Your Best Re-Engagement Opportunities Might Be Your Oldest Lost Customers When customers stop coming to your dealership, your first instinct is probably to chase after the ones who just left. The logic is sound: they were here recently, so they should be [...]
Holiday Marketing: Your Service Department’s Season to Shine
Holiday Marketing: Your Service Department's Season to Shine The holiday season brings more than twinkling lights and festive cheer - it presents a golden opportunity for your service department to connect with customers and drive meaningful revenue. While your sales floor may [...]
