How AI is Transforming Fixed Ops Campaigns Into Precision Tools In the ever-evolving world of automotive marketing, success increasingly depends on personalization, speed, and measurable results. For decades, fixed operations — the service, parts, and collision departments — have been the reliable profit center of the dealership. But as customer expectations rise [...]

Service Lane to Inbox: How Email and Text Can Fuel Your Fixed Ops Growth For most automotive dealers, the service department is the steady engine that powers profitability — especially during times of inventory constraints or slowing sales. But even the best technicians and service advisors can’t generate revenue if customers aren’t [...]

Hyper-Targeted Automotive Mailers That Maximize ROI In an increasingly digital world, it’s easy to overlook the enduring power of direct mail. But for auto dealers looking to drive service traffic, retain customers, and boost profitability, one marketing tactic continues to deliver time and again: hyper-targeted automotive mailers. Gone are the days of [...]

Car Dealership Advertising Ideas for Fixed Ops: Driving Service Lane Traffic Through Smart Marketing When most automotive dealers think about advertising, their minds naturally go to new and used car sales. But in today’s margin-sensitive climate, fixed ops marketing is where smart dealerships are finding sustainable profitability. The right car dealership advertising [...]

Automotive Marketing Companies vs. DIY: What Dealers Should Know In the fast-paced, highly competitive world of automotive marketing, dealership success hinges on the ability to consistently reach, engage, and convert service customers. As consumer expectations evolve and communication channels multiply — from direct mail and email to SMS text messaging — dealerships [...]

Service Retention Strategies That Actually Work: A Guide for Automotive Dealers In the evolving landscape of automotive marketing, one truth remains constant: retaining service customers is far more cost-effective than acquiring new ones. Yet, many auto dealerships focus heavily on conquest efforts, overlooking the goldmine of revenue sitting within their existing customer base. [...]

The Role of Audience Curation in High-Performing Service Campaigns In today’s ultra-competitive automotive landscape, automotive marketing strategies that treat all customers the same are destined to underperform. For auto dealers looking to maximize service lane revenue, increase retention, and improve the ROI of every campaign dollar, audience curation is no longer optional [...]

Transparent Attribution Reporting: The Key to Smarter Auto Dealer Marketing Strategies In a world where dealership margins are tighter than ever and customer expectations are skyrocketing, auto dealers can’t afford to waste a single marketing dollar. Yet many still do—often without realizing it. Why? Because they’re not tracking what works and what doesn’t. [...]

SMS Text Messaging in Automotive Marketing: Best Practices for Dealers In today’s fast-paced digital world, getting your message in front of your customers quickly—and in a way they’ll actually see—is more important than ever. For automotive dealers looking to drive service lane traffic, improve customer retention, and boost engagement, SMS text messaging [...]

9 Automotive Email Marketing Strategies that Drive Service Lane Traffic In the hyper-competitive world of automotive retail, the service department is often the hidden gem—delivering consistent revenue, higher margins, and long-term customer loyalty. But unlocking its full potential requires more than a great technician team or convenient hours. It demands smart, data-driven [...]