Holiday Marketing: Your Service Department's Season to Shine The holiday season brings more than twinkling lights and festive cheer - it presents a golden opportunity for your service department to connect with customers and drive meaningful revenue. While your sales floor may be buzzing with year-end vehicle promotions, your service bay shouldn't [...]
Employee Spotlight: David Lampel, CEO With over 30+ years of automobile experience from a green sales person to a dealership owner, David Lampel knows all facets of a dealership inside and out. Since founding Dealerwing in 2015 in Orlando, David has pivoted to providing dealership marketing & retention solutions initially focused [...]
Hidden Drains on Your Dealership’s Marketing Budget Your dealership works hard to attract and keep customers. You invest thousands of dollars every month in marketing campaigns, direct mail, and customer outreach, not to mention the internal time and effort spent on planning and executing campaigns. Unfortunately, those resources might be going down [...]
How to Use Technology in Car Dealerships to Enhance Service Marketing The automotive industry is evolving — fast. As customer expectations grow and competition becomes more aggressive, car dealerships must find smarter, faster, and more personalized ways to engage and retain service customers. The key? Technology. From direct mail automation and email [...]
Car Dealership Promotion Ideas That Elevate Your Fixed Ops Brand For many car dealerships, fixed operations — including service, parts, and repair — represent the most consistent and profitable segment of the business. Yet despite this, most auto dealer advertising is still focused on the showroom. To truly grow and thrive in [...]
Dealer Marketing Strategies That Fuel Long-Term Service Retention For modern automotive dealers, success is no longer measured solely by how many vehicles leave the lot — it’s also about how many customers return. That’s why the most profitable dealerships are investing heavily in service retentionstrategies that go beyond oil change coupons and [...]
Car Lot Advertising Ideas that Bring Customers to the Service Bay When most people think of car lot advertising, they picture inflatable gorillas, weekend blowout banners, and lease specials designed to draw sales traffic. But here’s the secret savvy dealers already know: the most profitable part of your lot isn’t the showroom [...]
From Opens to Appointments: Tracking Every Click in Your Service Campaigns In the world of modern automotive marketing, it’s no longer enough to simply send out a promotion and hope customers respond. The most successful auto dealers are those who can connect every click, open, call, and visit back to a specific [...]
Why Car Dealerships Must Think Like Service Marketing Companies In today’s increasingly competitive automotive landscape, car dealerships can no longer rely solely on new and used vehicle sales to drive profitability. With shrinking margins on the sales floor and rising customer expectations, the real growth opportunity lies in the service lane. To [...]
How AI is Transforming Fixed Ops Campaigns Into Precision Tools In the ever-evolving world of automotive marketing, success increasingly depends on personalization, speed, and measurable results. For decades, fixed operations — the service, parts, and collision departments — have been the reliable profit center of the dealership. But as customer expectations rise [...]
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