Top 5 Standout Campaigns of 2025 - The Dealerwing First Class Awards Number 1 - Our Dealerwing First Class Award for MOST UNIQUE CAMPAIGN goes to… Fast food drive-thru flyers! Because good marketing is about meeting people where they are…including a drive-thru line. A Los Angeles based Honda service drive turned their [...]
Meeting OEM Metrics with Dealerwing If you're managing marketing or service operations at an automotive dealership, you know the drill. Your OEM rep is constantly checking in about one thing: retention rates. And unlike email open rates, it’s not a vanity metric – it's a requirement that directly impacts your bottom line [...]
The Future of Fixed Ops AI: Why Data Quality Drives Retention By Dave Page, Operating Partner, Dealerwing Customer Retention Begins with Accurate Data Over the last twenty years, I have witnessed dealerships invest in new tools, processes, and technologies across every aspect of fixed operations. Some of these investments [...]
What’s Working?: How to Identify and Fix What's Holding Your Service Department Back Your service department is underperforming, but you can't pinpoint why. With so many variables in play, it makes sense to have more questions than answers. Are certain advisors struggling to convert opportunities? Is one geographic area of your market [...]
Your Best Re-Engagement Opportunities Might Be Your Oldest Lost Customers When customers stop coming to your dealership, your first instinct is probably to chase after the ones who just left. The logic is sound: they were here recently, so they should be easier to win back. But this common approach might be [...]
Holiday Marketing: Your Service Department's Season to Shine The holiday season brings more than twinkling lights and festive cheer - it presents a golden opportunity for your service department to connect with customers and drive meaningful revenue. While your sales floor may be buzzing with year-end vehicle promotions, your service bay shouldn't [...]
Employee Spotlight: David Lampel, CEO With over 30+ years of automobile experience from a green sales person to a dealership owner, David Lampel knows all facets of a dealership inside and out. Since founding Dealerwing in 2015 in Orlando, David has pivoted to providing dealership marketing & retention solutions initially focused [...]
Hidden Drains on Your Dealership’s Marketing Budget Your dealership works hard to attract and keep customers. You invest thousands of dollars every month in marketing campaigns, direct mail, and customer outreach, not to mention the internal time and effort spent on planning and executing campaigns. Unfortunately, those resources might be going down [...]
How to Use Technology in Car Dealerships to Enhance Service Marketing The automotive industry is evolving — fast. As customer expectations grow and competition becomes more aggressive, car dealerships must find smarter, faster, and more personalized ways to engage and retain service customers. The key? Technology. From direct mail automation and email [...]
Car Dealership Promotion Ideas That Elevate Your Fixed Ops Brand For many car dealerships, fixed operations — including service, parts, and repair — represent the most consistent and profitable segment of the business. Yet despite this, most auto dealer advertising is still focused on the showroom. To truly grow and thrive in [...]
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