WE ARE RELATIONSHIP DRIVEN

OEM programs and dealer group partnerships

We are turbocharging results for dealerships and combining the power of tailored marketing with the benefits of scale. By aligning with OEM incentives and programs, Dealerwing creates campaigns that resonate with customers while meeting manufacturer requirements. For dealer groups, our approach scales insights and strategies across multiple locations, ensuring consistent messaging and operational efficiency.

How Dealerwing Uses OEM Programs

  • Tailored Campaigns

    Dealerwing integrates OEM-approved content and incentives, ensuring compliance while maximizing appeal to customers.

  • Exclusive Insights

    • Access to OEM data allows Dealerwing to craft campaigns targeting specific vehicle models, recalls, or maintenance intervals
  • Co-Op Funding Optimization:

    • We help dealers utilize OEM co-op marketing funds effectively, reducing costs while amplifying reach.

How Dealerwing Benefits Dealer Groups

  • Scalable Strategies:

    • Dealerwing creates group-wide campaigns that can be adapted to individual store needs, streamlining efforts while maintaining local relevance.
  • Data Synergy:

    • Aggregated data across the group provides powerful insights into customer behavior and market trends, driving smarter decisions.
  • Consistency in Branding:

    • Our tools ensure that all locations deliver a cohesive message while addressing the unique needs of their specific PMA (Primary Market Area).
By combining the precision of OEM programs with the broad reach of dealer groups, Dealerwing drives measurable results that improve customer retention, service revenue, and long-term loyalty.